Dell wanted to position themselves as pioneers in the AI space through connecting with Bloomberg's audience of business decision makers.

AI Meets World is a custom video series hosted by data scientist and AI expert, Jon Krohn, that brings you into the Dell AI Factory with NVIDIA to show how AI is transforming industries in innovative and surprising ways. It was part of a larger campaign that included an immersive page, articles, radio, and a sponsorship of the Bloomberg Originals series, Posthuman.

- Developed and wrote the initial $2.1M pitch
- Spearheaded the overall production strategy, overseeing three production companies
- Connected use cases to visual metaphors and representations, providing direction on everything from design language to performance, music, and pacing.

Results
- 1.8M renewal
- 43.58M+ total impressions
- 13.4M+ total video views
- 93.8% VCR
- John Roese of the guests, ended up doing his own spin off show for Dell
- Dell ended up becoming a sponsor for Jon Krohn's podcast