FIRE FROM WITHIN
We position HEATTECH as a means to become liberated and empowered all year round.
Heattech's ability to harness moisture from your body shows that people have the fire within them all along.
We will partner with VANS, a brand that champions active lifestyles and creative expression, appealing to a young, trendy demographic.
It's cold... and there's nothing to do.
Teenager sit at home and a kettle starts to boil, getting louder and louder. Suddenly, they put on their Heattech and Vans and run out the door.
Fire blazes behind skateboarders, street performers, and athletes.
We reveal both the strength of the technology and the power they have to be bold and defy expectations.
HEATTECH X VANS POP UP EVENT
In Williamsburg, Brooklyn, we will host an event which includes design-your-own Heattech t-shirts, beginner skate lessons taught by influencers, food and drinks from local businesses, and a new line of Heattech socks, now available in Vans stores worldwide.
Creative Direction completed through D5in10 at Droga5